Overview
Market Depth (“we,” “us,” or “our”) publishes this website (the “Site”) for readers in Canada. This Privacy Policy describes how we handle information when you visit the Site, and applies to everyone who uses it. By using the Site, you agree to the practices described below.
Information We Collect
We keep data collection to a minimum. When you browse the Site, our hosting provider and any analytics or advertising tools we use may automatically log standard technical information, such as your approximate location (city/region level, derived from IP address), browser type, device type, referring page, and pages viewed. This information is aggregated and used to understand how the Site performs—it is not used to identify you personally.
Email Sign-Ups & How We Use Your Email
When you submit an email address through a form on this Site—for example, to receive the free preview lesson or to enquire about a course—we collect and store that address so we can:
- send you the content you requested (such as the free preview lesson);
- reply to any question or enrolment enquiry you send us;
- send occasional updates about the course you signed up for and notifications about new courses we publish.
We do not sell or rent your email address, and we do not share it with third parties for their own marketing. We may use service providers (such as an email delivery provider) that process your address on our behalf strictly to deliver these emails; those providers are bound to use the information only for that purpose.
Every marketing email we send includes an unsubscribe link. You can opt out of course updates at any time by using that link or by contacting us. Opting out does not remove information you sent us in an enrolment enquiry or affect any transactional email required to fulfil a course you purchased.
Cookies & Similar Technologies
The Site uses a small amount of browser storage (cookies and/or local storage) strictly to remember that you unlocked the guide, and may use additional cookies for basic site functionality. These do not contain your email address or other personal information. You can block or delete cookies at any time in your browser settings; doing so may re-lock the guide until you unlock it again.
Analytics & Advertising
We may use standard web analytics and advertising technologies (such as cookies, pixels, and similar tools from providers like Google or Meta) to measure how visitors reach and use the Site and to understand the performance of any advertising that brought you here. These providers may set their own cookies and process technical data under their own privacy policies. We do not control third-party cookies and encourage you to review those providers’ policies directly.
Third-Party Links
The Site and its guide content may reference or link to third-party websites, tools, and platforms (for example, AI assistants or freelance/marketplace platforms) that we do not own or control. We are not responsible for the privacy practices of those third parties. Once you leave the Site, their own privacy policies apply.
Data Retention
We retain email addresses collected through Site forms for as long as your subscription is active—that is, until you unsubscribe or request deletion. After that we may retain limited records where required to comply with legal obligations, such as honouring an unsubscribe request or keeping proof of a course transaction. Aggregate, non-identifying analytics data is retained only as long as reasonably necessary for the purposes described above, consistent with our analytics providers’ standard retention practices.
Your Privacy Rights
As a Canadian publication, we aim to handle information consistent with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). Where we process personal information such as your email address, you have the right to request access to, correction of, or deletion of that information, and to withdraw your consent to receive marketing emails at any time. To make a request, contact us using the details below. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
Children’s Privacy
The Site is intended for adults and is not directed at children. We do not knowingly collect personal information from anyone under the age of 18.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The “Updated” date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.
Contact Us
Questions about this Privacy Policy or how the Site handles information can be sent to us via our Contact Us page.